When a business gets started there are lots of things that they need to do from logistics, accounting, legal matters, human resources, and insurance.
When a business gets started online to take their business to the next level, there are many things there to do as well. But, when you get started, it’s crucial that you not make this mistake online.
What mistake is that you ask?
Getting an inexpensive website? Nope, that’s not it. Even if your website is basic, you’re still not making the cardinal sin.
Not getting on social media? While yes, your potential customers probably are on Facebook and Instagram, that’s not the number one mistake you could make online.
So, what is the one mistake you don’t want to make online?
The one mistake you don’t want to make online is presenting yourself as a business with an unbranded email account, like Gmail, Hotmail, or other service.
Never, ever, ever, print business cards, post on your website, or put on promotional material an address like this:
Especially when you have as your website address as www.carlscatering.com.
Instead, create and use firstname.lastname@example.org.
Customers want to do business with those that they know, like, and trust. Presenting a customer or potential customer with a gmail account will only diminish that trust factor. They may be hesitant to contact you using a generic email address like that.
Further, it’s in your best interest to have a professional looking email. For our fictitious business, sending an email to email@example.com is much better and presents a much better image and perception to your customers.
The branded email communicates, “Hey, I know what I’m doing online and I have a real professional email address!” Your customer will probably think, I know I can email him and he will get my email.
How can you not make this mistake? After you reserve your domain name, go to a service like Microsoft Outlook, or even better, Gsuite to get your branded email. Both services allow you to not only have email, but you can also enjoy a suite of products like cloud storage for files and documents, and word processing, database, and presentation applications.
Then, you can print business cards, promotional materials, etc!