In the early days of business when you had a sale, new product, or service, the traditionally accepted way of taking your product to market was to create an ad campaign that included a television commercial, radio spot, and newspaper ad. If you were lucky to have the cash, you’d probably do some sort of billboard ad around town if you could.
Today, businesses that excel at marketing in the contemporary marketplace have turned away from TV, Print, and Radio media and are now focusing their efforts online. Among the new media is email. Email is the best and greatest way to build your business and market your products and services. But, not everyone knows why you should be using Email for your business. In this post, I’ll share with you the reasons why.